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INSPIRATION
All the beauty and uniqueness of the SoAllure world
CAMPAIGN
#DREAMERFOREVER| SS 2025
Irresistible new entries blend with evergreen garments, creating a unique mix that celebrates different eras and styles: 70s vibes, 90s details, Renaissance touches and ‘Lady Like’ elegance. A revival with retro charm, functional and super glam, perfect for those who want a sophisticated look without sacrificing simplicity.
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MAIN COLLECTION
#UTILITYCHIC | SS 2025
The "must-haves" range from denim to ‘little dresses’, via polka dot patterns, iconic stripes, ‘Capri pants’ and fine fabrics such as linen and ramié.
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