INSPIRATION

All the beauty and uniqueness of the SoAllure world

IT'S PARTY TIME!

#SHININGFOREVER | WINTER 2024.25

The SoAllure Winter 2024.25 collection embodies a perfect balance of sensuality and elegance: tuxedo style reimagined with a feminine rock edge, leopard print to wear effortlessly, sheath dresses with the iconic little black dress in the spotlight, and sophisticated knitwear rich with precious details. Whether it's dresses, suits, skirts, or jackets, super-sparkling items are a must to capture light and attention for an impeccable party look!

RED BLACK & WHITE

CAMPAIGN

#SOALLUREISSOALLURE| FW 2024.25

The perfect antithesis and synthesis of the SoAllure Fall Winter collection are the combination of oversized, comfortable, and enveloping looks with slim fit, tight, and bold outfits. Versatility intertwines with style, offering the possibility to choose the most suitable item for moments of comfort and for others in which you want to dare.

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MAIN COLLECTION

#MINIMALGLAMROCK | FW 2024.25

The SoAllure Fall Winter collection introduces contrasts between “star” outfits made with shiny fabrics and decorated with rhinestones, and "lazy girl" wool outfits characterized by warm earth tones like sand, cappuccino, rust and brown. A combination of fabrics and tonalities that highlights the uniqueness of each item.

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THE CATWALK

#SOALLURE | FW 2024.25

The fashion show for the Fall Winter 2024.25 collection by SoAllure.

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EDITORIAL

PRESS

The unmistakable SoAllure style on magazines and newspapers.

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#FINDYOURALLURE

PRESS

The distinctive trait of those who love SoAllure.

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