FASHION MADE IN ITALY
SoAllure is a completely Made in Italy fashion brand: Italian craftsmanship brought into everyday life. Underlying this is extensive research into materials and shapes, which ensure that the SoAllure collection is brimming with feminine and fashionable details, without ever forgetting the "practical" aspect that is fundamental for the woman who intensely experiences every moment of everyday life.
GO TO SHOPSOALLURE IS... ELEGANCE AND CHARM
SoAllure is a "Made in Italy" brand launched in 2009 as a result of Sonia Maccaferri's creativity and experience in the fashion industry. The "So" part of the brand's name is dedicated to her, followed by the word "Allure", that perfectly describes the brand's idea of elegance and charm and evokes that French "je ne sais quoi" that makes a woman special.
DISCOVER SOALLURE STYLE
SoAllure is perfect for an active woman who always wants to feel special. Various fabrics are used in the collections, both solid colour and patterned. Colour is always skilfully used, to create garments that allow the customer to express her own style while always feeling comfortable. Accessories embellish without being excessive.
GO TO SHOPDISCOVER SOALLURE STYLE
SoAllure is perfect for an active woman who always wants to feel special. Various fabrics are used in the collections, both solid colour and patterned. Colour is always skilfully used, to create garments that allow the customer to express her own style while always feeling comfortable. Accessories embellish without being excessive.
GO TO SHOPOUR "MUST HAVE" ITEMS
ARE YOU A RETAILER OR A DISTRIBUTOR? BECOME A RESELLER!
SoAllure brings its showroom on customers' computers and tablets. The B2B website is a reserved area for retailers and distributors: a business to business e-commerce platform to re-stock their stores and get to know our products better (or for the first time).
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